Rod LaRocque, CEO, Insure for Your Cause, explains the program that helps insurance purchasers support their favored charities. The program grew out of Canada and works in partnership with brokers.
Insure For Your Cause is the response to feedback from our clients for the insurance industry to have a larger, more positive impact on the Canadian communities we live and work in. Insure For Your Cause’s vision is to make a real difference in people’s lives.
Insure For Your Cause offers clients the opportunity to donate to the charity of their choice in a very new way. By purchasing quality insurance products from Aviva Canada to protect the things that matter most, a donation is made to their favorite charity. It’s that simple.